The actual stack

Tools I Use.
Not Tools I'm Paid to Promote.

I run a joinery business in Sydney. I built my own cabinet drawing software. I built my own website. I replaced my agency. Here's exactly what I used.

Honest recommendations. Affiliate link marked clearly.

The Core Two

Start here. These two cover 90% of it.

You don't need 12 AI tools. You need one that can think and one that can build. Everything else is noise.

Claude Code For building things
Anthropic's AI that runs in your terminal and writes, edits, and builds software for you.

This is the one that changed everything for me. I'm not a developer. I've never written production code in my life. But I used Claude Code to build a full cabinet drawing application — it takes room dimensions, calculates cabinet widths after panels and fillers, and produces 2D plans and elevations. Something that would have cost me thousands in custom software, or hundreds per month in subscriptions. Built it myself in a few afternoons.

Claude Code doesn't just autocomplete — it reads your whole project, understands what you're trying to do, and builds it piece by piece. You describe what you want in plain English. It writes the code, runs it, fixes the errors, and keeps going.

Real example from my business

I needed a tool that calculates cabinet widths for a given room run — accounting for panels, scribes, and filler sizes — and outputs a 2D top plan and front elevation drawing. I described this to Claude Code. It asked clarifying questions. Then it built it. No developer. No agency. No $400/month SaaS subscription. Just me and the tool.

Try Claude Code →
🖥️
Claude Cowork For non-technical people
The desktop version of Claude that works with your files, folders, and apps — no terminal required.

Cowork is what I'd point anyone at who wants to use AI seriously but isn't technical. It sits on your desktop, connects to the tools you already use, reads your files, and actually does work — not just chats about it. You can build documents, manage projects, generate content, and run complex workflows all from one place.

I used it to add all the context for my joinery business — services, pricing, suburb areas, client types, the lot — and now when I need a service page, a quote template, or a suburb landing page, it already knows everything it needs. No briefing. No back and forth. Just results.

Real example from my business

I built the full InsideOut Joinery website using Cowork — service pages, suburb landing pages, FAQs, meta descriptions, the works. What my old agency charged thousands for (and took weeks), I now do myself. I also use it to build a full cost breakdown for every project type: materials, labour, margin, GST, the whole picture. Took one afternoon to set up. I use it every week.

Try Claude Cowork →

Free Download

The Calibration Guide for AI Quoting

The 5 inputs Claude gets wrong every time you ask it to price a job — and the exact fix you load before every quoting session. Built from real joinery quoting work.

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AI Quoting Calibration Guide Free PDF
For tradies, joiners, and anyone using Claude or ChatGPT to price work. Load it before every quote.
Open the Guide →

The honest bit

Why only two tools?

Most people are collecting tools instead of using them.

There's a whole industry built around telling you that you need a different AI tool for every task. One for writing. One for images. One for video. One for SEO. One for scheduling. Before you know it, you've got eight subscriptions, none of them doing what you actually need, and you're spending more time managing tools than running your business.

Claude does almost all of it. Writing, research, coding, analysis, strategy, content, documents — one tool, one subscription, genuinely capable of most things you throw at it. Claude Code handles the technical builds. Cowork handles everything else.

I'm not saying other tools don't exist or aren't useful. I'm saying most people would be better off going deep on two tools than shallow on eight. Learn what they can actually do. Build prompts and workflows that work for your specific situation. That's where the real leverage is.

And if something comes along that genuinely does something these don't? I'll tell you. That's the whole point of this — honest, specific, real.

Automation

Connect your tools. Remove the manual work.

When you've got a workflow that works, automate it. These are the tools I use to connect apps and remove repetitive steps.

⚙️
Make.com Automation
Visual automation builder. No code required.

Make lets you connect apps and automate workflows visually. I use it to connect form submissions, notifications, and AI tools into single automated flows. Replaces hours of manual work every week.

Try Make.com free →

Referral link — I use this tool.

🎙️
ElevenLabs AI Voice
The voice behind Run On AI. Text-to-speech that sounds human.

I use ElevenLabs to generate every voiceover on this channel. Josh voice, Turbo v2.5. The difference between AI voice and human voice is smaller than most people think — ElevenLabs closed that gap.

Try ElevenLabs free →

Affiliate link — I earn a small commission at no cost to you.

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Notion Organisation
Where every project, strategy, and plan lives.

Every business decision, content plan, and project brief I have lives in Notion. The AI assistant inside it is genuinely useful for drafting and summarising. It replaced my scattered notes, docs, and spreadsheets.

Link coming soon.

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50 prompts for power phrases, client attraction, building your business, and the insider stuff most people never find.

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